It’s no secret that video marketing in social media is growing. In fact, it’s a pretty safe bet to say that video is playing a major role in marketing!

People love video, and businesses have realised this. They’re realising that their target audience has been spending a lot of time watching videos on YouTube, Facebook and Instagram, so they’re looking for ways to make their own videos more appealing to their customers by getting creative with their content.

Now you must be wondering, how can you use video marketing to your advantage when promoting your business?! Well, here are some tips we have found that have helped to gain views and garner leads and conversions:

• What platform would be best to market your video on, for example, if you are a small business that targets younger individuals, the best platform would be to use TikTok and Instagram.
• Once you find the platform, you would look into Identifying trending sounds on social media platforms like TikTok and Instagram and using them when promoting your service or brand. For example, click here to see a Reel video, we created using trending audio and made it relatable to our business.
• Invest in equipment, yes, I said! But that doesn’t mean you need to be spending hundreds of pounds on equipment. It can be a simple but good ring light and even a good microphone (when needed), these can really make a difference to your video to make it appear more professional and more users would appeal to view them.
• Look at ideas from competitors and other businesses in your industry to get an idea of what video content they are publishing and what worked best for them so that you can use it for your own business.
• Creating a storyboard allows you to visualise what you want the video to look like. Thus, it allows you to stay organised and know exactly what videos are needed to be shot in order to make it easier to compile them into one video.
• Hook your viewers by getting straight to the point: using a clickbait line that would hook your users to watch your video
• Hit the record and go for it! Once you have an idea of the video it becomes a lot easier for you to take and edit.
• Lastly, having an eye-catching thumbnail would further attract your target audience to your video. Once they click on your thumbnail, they would watch your video and become invested in the products/ services you offer.

Ready, set, action! That’s the end of this blog today, if you want a detailed blog on different platforms to edit your videos, DM us on our social media platforms: Instagram, Facebook, Twitter or TikTok…. Alternatively,  if you need any help with marketing your business, call us today on 01923 823577 or email us info@meralidigital.co.uk your enquiries and we would be more than happy to help!