Following on from our previous blog, how did you find our inexpensive ways to build your small business? If you found that helpful, then now is the time to take the required steps and win over the readers with blogging and email marketing!

Eye candy such as high-quality photos and visuals are of key importance. This adds a lot more interest to your product and clients can get a more in-depth look at the products or services you offer. Infographics are also a way of explaining an idea in a visual and easy-to-read format with typically helpful content. (Pro Tip: Perfect for blogging!)

Blogs are a place for community engagement; celebrating your customers by posting content they have sent in on your blog. This is also a way to show the value of your product or service, as you can include customer reviews, show ways people have used your products and share stories about how they’ve made a difference in someone’s life. Collecting customer or client content in a blog post means it is a trusted source and permanent feature, rather than a passing moment on social media.

If you’re new to digital marketing with your small business, don’t be held back by the specialist terms like conversion rates, click-through rates, re-engagement campaigns and so on. 

Start off simple, and if email marketing works for you, you can learn more about it in the future but here are a few little tips for email marketing:
- Always have a top priority of making sure your email reaches every inbox by providing a great read, every time, give a wide range of information, activity and offers.
- Using email marketing services to segment and group your audience definitely entails more emails, and the result will be much more effective because you took time to thoroughly split your audience and talk to them based on their behaviour directly as oppose to a whole group.

 Now your knowledge in executing your online presence in your business will be more magical than ever!

Fancy building your skills even more? We have new blogs up every Thursday to keep you up to date with the latest trends and knowledge in all aspects of digital marketing. Stay tuned!