It is important for any business to have a deep understanding of their target audience as this is critical in driving content creation, product development and overall customer retention.
Your customer must feel valued to invest into your brand.
When creating your customer persona, consider their age, gender, education and career, interests and even give them a name!
Creating a customer persona can help you to identify and understand your customers’ needs and wants. Once you have understood your audience, this will allow you to know the type of person that will be viewing your content, which will also help you to be aware of what types of relevant information your customer is likely to read.
Once you have created your imagery friends you will see them come to life and become a real audience for your business.
What is your imaginary friend like?