On Tuesday, HP revealed the new Spectre. This is the latest challenger to the MacBook, as HP claims it is the thinnest laptop in the world.
At 10.4 mm, the Spectre’s chassis is as thin as a triple-A battery, the company noted. It is powered by Intel Core i5 and i7 processors and weighs in at around 2.45 pounds. It also has a 13.3- inch Gorilla glass display as well as speakers from Bang & Olufsen. According to HP, their latest laptop can provide up to 9.5 hours of battery life.
Charles King, principal analyst at Pund-IT says “the new line carries some of the thin design and high-end finishing touches that HP introduced in its EliteBook Folio earlier this year. HP is hoping that surpassing Apple in terms of thinness will spark notebook sales”.
Thinness is just one aspect of user satisfaction. HP needs to develop something that can compete with Apple’s MacBook in terms of their durability, functioning, processors and etc. The product should be a must-have for consumers. However HP also needs to worry about its other competitors like Dell’s XPS. King notes that the XPS “has been particularly effective in matching or surpassing features in the 12-inch MacBook. Dell understands that thinness is just one aspect of laptop innovation and value, which has consistently delivered XPS 13 solutions with excellent or superior compute performance, energy efficiency and graphics”.
It still seems like outstanding features may not be enough to knock Apple off its notebook throne
Linn Huang, a research director at IDC finds “Apple’s greatest advantage is their vertical integration.” Competitors are increasingly copying Apple’s design and consumers do not think as much about design today as they did two to three years ago. This is because the usage model has moved to the browser.
Ultimately we all think of Apple’s MacBook’s as ultra slim devices. So even though XPS and HP products will gain a lot of ground, Apple will still be king in the thin and light areas.