A conversion occurs when a visitor to your website completes a desired goal. This is not only restricted to making a purchase but can also include other actions that might lead to future sales such as signing up for a newsletter, creating a wish list, or even starting a free trial.

Most website conversion rates average around 2%. That is, for every 100 visitors, you can expect to only get 2 customers and honestly, that is a pretty good conversion rate! Some sites complain having only a 0.1 to 0.2% conversion rate which means that it takes 1000 visitors to get 1 customer.

How do you improve these conversions in order to get more customers with the traffic you already have?

In preparing this checklist, I’ve identified some easy and not-so-obvious opportunities for increasing conversion rates. The tips outlined here will be useful to even the most seasoned marketers!

1. Add a Pop-Up to Your Site

The average conversion rate for all pop-ups is 3.09%. However, if you do it the right way, you can reach the top 10% of pop-ups which average at 9.28% conversion rate. Try various offers such as discounts, free products or informational PDF’s until you find the one that works best for you.

2. Remove Unnecessary Form Fields

Have you ever had the intention of filling out an online form, just to be scared away by too many required fields? It’s one of the best ways to kill your conversion rate. Remove all unnecessary form fields, leaving only those that are essential to accomplishing your goal.

3. Add Testimonials, Reviews, and Logos

No one wants to be the first person to use a product or service. So, you can put their mind at ease by providing testimonials and/or reviews from past customers.

4. Remove Distractions

Your landing page should be clear, concise, and easy to navigate. If it’s not essential, don’t include it. Stick with what your visitors need to know to make a well-informed purchase and nothing else.

5. Make the First Step Really EASY!

There’s a psychological principle that we prefer to finish things that we start (I know I do!) Instead of asking for an entire form to be filled out, simply request an email address to start. From there, you can provide the rest of the form in the hope of securing additional information. But even if you don’t, you still have the person’s email. The easier you make the initial step, the greater chance there is of your visitors taking action and following through to the end.

Learning how to increase your conversion rate actually isn’t difficult. Implement these tips to boost your conversion rates by reducing friction and optimizing your conversion funnel.

If you need any help and want new ways to promote your business digitally, don’t hesitate to get in touch, you can contact us at marketing@meralidigital.co.uk and we’ll be happy to help!