Did you know that TikTok recorded over 1 BILLION active users last year?! and the numbers now only seem to be increasing. 

TikTok has grown rapidly these past few years and is the 6th most-used social platform in the world, making it a vital platform that every business owner needs to know about, so here it is...  

Why has TikTok grown so much? 

There are many reasons why TikTok has grown, e.g., pandemic crisis and short videos. The short-attention-span fun videos, that users can watch on loop in large numbers, is definitively a big reason. And the fact that Gen Z views it as their own is another reason.  

Why your business NEEDS an account? 

TikTok is different from other platforms in a sense that it is short-span video-based app that has an incredible algorithm which targets specific people. It is also the most accommodating app for cross-sharing.  

Using TikTok long term, means building a relationship with potential customers, this shows that they now trust you since they have seen you or your product or service personally. Building a relationship with potential customers is very important as they can be converted into paying customers.  

TikTok is also known for maximising content shares, with one touch you can share across all social media platforms, and it is also known for expanding creativity as there are thousands of video trends every day that can increase your creativity on different types of content. 

If you are worried about editing your videos, don’t stress! TikTok has an amazing inbuilt editing tool that can be used to make your videos perfect for your followers.  

Lastly, TikTok now has a longer videos feature which shows that they may be coming for YouTube with this, which can increase their market share. This can be used to your benefit by posting more information/content to increase followers and views. 

Now that we know why TikTok has so many active users and why it is ranked as the 6th most-used platform, what are you waiting for? Go create your account! Even if it means using it as a window into what people are creating, sharing and talking about. Your business might really benefit from this.  

My last question to you today: Do you want to miss out on such a great opportunity? 

Here at Merali Digital, we explore all kinds of platforms and do only what is best for you, so if you need help with TikTok or any kind of social media marketing, please do contact us! 

Check out our TikTok page: @meralidigital