Every company you come across be it a small local café or a giant MNC like that of Starbucks - they all have different specific goals in mind, but most are always trying to achieve growth by reaching more consumers and convincing them to purchase. Doing this effectively implies you have to take advantage of all the most valuable marketing resources and technologies, and in 2020, the internet tops that list.
In the UK, almost the entire nation has access to the internet with an estimated of 56.7 million monthly users in 2021. At the same time the penetration rate is expected to rise from 90.64% to 94.85%. Now with technology advancing faster than ever and the human need to keep up with the times - you need to use this to your advantage!
An average Joe checks his phone every 12 minutes of the waking day. In the UK alone, every 2 in 5 adults first check their smartphones or another similar device for notifications within 5 minutes of waking up. This could be for news, social networking and countless other activities. Digital Marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media - you can be in front of your audience while they use many different apps on their mobile phones.
By creatively marketing yourself digitally, you open up a wide range of possibilities for future publicity strategies. An added bonus being that you also have the flexibility of testing and stopping poorly performing campaigns (wait for it) in real time!
Any modern brand that wants to get ahead in the current business climate will need to adopt the latest digital marketing tactics as part of their overall strategy. This doesn’t mean that you have to throw out the traditional print ads, especially if your business is already seeing great response from these types of ads. However, by using digital marketing tactics in combination with your current traditional marketing strategies, your business can start to optimize your campaigns for maximum results.
But don’t take our word for it! Industry trends and statistics show that digital marketing really does work, regardless of your industry or company size. Below, we will outline the top 10 undeniable reasons that your brand needs digital marketing to attract new leads, connect with customers, and close more sales in 2020 and beyond:
The modern consumer is going digital.
Lower costs and higher flexibility for your marketing efforts.
The ability to speak with authority on topics related to your product or industry.
A chance to engage with influencers, earn their respect and have them endorse your brand.
It is easy to track and monitor your digital campaigns.
Your brand can provide a more interactive experience through digital marketing channels.
With digital marketing, you can respond to trends in real-time.
Your business can significantly increase reach.
Digital marketing can help brands improve their customer relationships.
And lastly, your competitors are doing it!
We could write a book on all of the ways that digital marketing can positively impact your brand, but the 10 reasons illustrated above should be enough to at least peak your interest. If you don’t currently have a digital marketing strategy in place, you may be losing out on an important opportunity to reach out to more consumers and make a stronger connection with your current customers.
At Merali Digital HQ, we aim to strategize, implement and manage your digital marketing so that you don't have to! Whether you’re totally new to the possibilities of digital marketing or you're looking to increase your businesses online presence, we work closely with you to set measurable objectives and develop a clear and aligned digital strategy to achieve them.
Our #SUMMERSALE2020 includes bespoke social media packages which means that unlike other digital marketing agencies we will tailor each package to meet your business objectives, ensuring that the correct marketing tactics and digital channels are chosen to help grow your business.
If you’re ready to see the difference that digital marketing can make, the team of digital marketing experts at Merali Digital would love to help you discover the power of these online marketing tactics. Contact us today for a digital marketing consultation and to see how you can get started.